Acquisition and ownership
In November 2005 at the time of listing on the ASX, MMG acquired its regional radio operations, previously known as Macquarie Regional Radioworks. Two years later, in November 2007, MMG successfully acquired Southern Cross Broadcasting and retained the regional free to air television operations and divested the metro radio operations, television production and other associated operations to Fairfax Media Limited (ASX: FXJ). Through the combination of these two businesses, Macquarie Southern Cross Media was formed.
MRR business
Macquarie Southern Cross Media owns regional radio and free-to-air television in Australia. MSC is committed to providing quality entertainment, news and information to viewers and listeners and offers advertisers unparalleled reach to regional Australia.
Macquarie Southern Cross Media owns 15 regional free to air television licences. Its businesses includes Southern Cross Ten, Southern Cross Television, Tasmanian Digital Television and Darwin Digital Television which cover the aggregated markets of Victoria, southern and northern New South Wales, Queensland, Tasmania and the Spencer Gulf region of South Australia, and has a potential reach of more than 7.5 million people.
Macquarie Southern Cross Media’s radio business owns and operates the largest commercial radio network in Australia, with 68 commercial radio stations in 45 licence areas in Queensland, New South Wales, Victoria, Tasmania, South Australia and Western Australia. In the majority of its licence areas, MSC is either the sole or one of two local commercial radio operators in the its licence areas and sources most of its advertising revenue from local advertisers.
