For the third year in a row, Macquarie Life has been awarded a five star rating in the Beaton Benchmarks – Life Insurance Intermediaries Study, an industry first.
Macquarie Life received an overall satisfaction score of 82.5, the highest satisfaction score ever achieved by a life insurance company in the benchmark study. Not only that, across every individual quality performance factor deemed important by advisers, Macquarie Life received satisfaction scores equal to or better than the market.
According to the study, advisers value Macquarie Life’s:
In addition, advisers say Macquarie Life is:
Click on the tabs to find out more about Beaton, the key statistics from the 2010 research report and see other recent awards for Macquarie Life.
Life looks good and we are committed to improving the view in 2011.
Please find below key metrics direct from the Beaton research report.
![]()
Industry-wide Beaton IFA Classification weighting applied to 2010 data. Tracking from 2009 indicative only.

Benchmarks categories that are significant drivers of overall satisfaction are in bold with the rank or order of importance in brackets.
Our five star performance rating is not the only achievement Macquarie Life is celebrating.
In November 2010, Macquarie Life Active was awarded the Australian Banking and Finance (AB+F) Best Life Insurance Product of the Year, despite only being in the market since June 2010.
The AB+F Insurance Awards celebrate and highlight the strategies and achievements of Australia’s insurance sector, with awards judged by a panel of industry experts.
When choosing a winner for the Best Life Insurance Product of the Year, judges considered Macquarie Life Active’s coverage, cost, sales, evidence of popularity, claims experience and the point of differentiation in the market.
Also in 2010, Macquarie Life Active was identified by Risk Info as one of the best initiatives released by the life companies during 2010.
Macquarie Life Active at a glance:
If you would to organise an appointment with a Macquarie Life BDM to discuss Active, please register your details here
Beaton is an Australian research and consulting firm that is renowned for providing world-class benchmark and other research, as well as strategic advice, primarily for professional service firms, financial services businesses and professional associations.
The Beaton Benchmarks 2010 - Life Insurance Intermediaries Study (previously WA Taylor Multi-client Intermediary Study) is the twentieth in a series conducted between 1991 and 2010, commissioned by major Life insurance providers in Australia.
The purpose of the study is to provide information about market insights, lead indicators and industry trends, which includes;