More advisers would consider Macquarie Wrap than any other platform

MAS 18 August 2010

Wealth Insights' Annual Brand Tracking report reveals Macquarie Wrap highly regarded for its features and reputation

According to the 2010 Annual Brand Tracking report from Wealth Insights*, Macquarie Wrap tops the list of platforms an adviser would consider if looking for a new provider.

Further to this, the report also revealed that respondents consider Macquarie Wrap to be the most innovative platform. Macquarie Wrap also scored highly when it came to being held in high regard, reliability and its administrative functions.

These results follow the 2010 Wealth Insights Service Level Report, within which Macquarie Wrap achieved an above average rating across every service area assessed, including platform offering, IT and Web functionality, administrative support and ease of doing business**. The results make Macquarie Wrap the only platform that advisers have ranked consistently within the top two overall during recent years***.

Head of Macquarie Adviser Services, Tony Graham, said that these findings are extremely encouraging and are confirmation of the focus placed on service and support across the businesses' product offerings.

"We are delighted to hear from advisers that Macquarie Wrap continues to deliver on their needs to a high standard," Mr Graham said.

"Our approach to client service, innovation and constant improvement is consistent across our business, whether this it is for Wrap, our cash suite, Macquarie Life's insurance offerings or Macquarie Practice Consulting, for example, so to hear we are raising the bar in any area is a positive outcome. This consistent approach ensures that advisers using more than one of our services receive a consistent experience.

"This is also confirmation of our strategy to continuously reinvest in our products, which is of the upmost importance to us to ensure we can continue to make improvements.

"For Macquarie Wrap, a significant proportion of revenue is invested back into the platform, which we believe is crucial for any provider to ensure they can continue to innovate and be flexible enough to meet both the changing market environment and adviser needs.

"Most recently this reinvestment in Macquarie Wrap has led to improved equities functionality, enhanced general reporting, enhanced fees capability and improved tax reporting, all of which were carried out based on adviser feedback.

"Our high level of service is something that we believe differentiates what we do within the marketplace, for all of our offerings and, importantly, for all of our diverse clients, from boutiques, to dealer groups, to institutions."