Macquarie Life Active receives Innovation Excellence Award

03 May 2011

Macquarie Life Active has been recognised for turning 'the life insurance sector upside down' through its 'cleverly-thought-out strategy' by CANSTAR CANNEX at this year's Innovation Excellence awards for Financial Services.

These awards recognise and encourage excellence in new products and services that make life easier for customers. Macquarie Life Active was acknowledged for 'open(ing) up life insurance to many more people who thought they couldn't afford life insurance'.

 "To be categorised as innovative, a product or service should definitely be a first and perhaps open up a whole new market," Steve Mickenbecker, CANSTAR CANNEX Head of Research, said.

"Degree of uniqueness and difference to existing competitors are also important, as is the disruption factor - how significant is the impact of this product or service to the market."

Macquarie Life Active was launched last year as a comprehensive all-in-one insurance solution, rolling Life, TPD, Income Cover and Trauma into a seamlessly, integrated policy.

In addition to the CANSTAR CANNEX award, during the past year it has been identified as one of Risk Info's Best Initiatives of 2010, was named Best Life Insurance Product of the Year at the AB+F Insurance Awards 2010 and won the Your Money magazine's Best Value for Money award.

Since launch, 400 advisers have submitted applications for the product on behalf of more than 2,100 clients.

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