The Adaptive Business Framework

What makes one business outperform its competition? How do some organisations respond quickly to opportunities, turn setbacks into solutions and thrive through uncertainty?



What is the Adaptive Business Framework?

Through benchmarking surveys, proprietary research and our ongoing dialogue with clients, Macquarie has observed common traits and behaviours within high-performing organisations, underpinned by the essential components of an adaptive business. The result of these learnings is a framework for an ‘adaptive business’. We believe strong leadership creates a ripple effect that amplifies the impact of these essential components.

  • Leading with purpose: Adaptive leaders are able to articulate a common purpose, providing clear principles to guide decision-making. 
  • Employee experience: These leaders consciously invest in finding, hiring and nurturing great people.
  • Customer experience: Highly engaged staff create better client outcomes.
  • Innovation: By deeply connecting with customer needs and emotions, staff feel empowered to seek out better ways of providing them with solutions.
  • Adaptation: All these factors interplay to expand the impact across and beyond the organisation, so it can adapt and flex as demands and requirements shift. 

Breaking down the Adaptive Business Framework

The biggest differentiator between failure and success is when people are doing something bigger than themselves”

Dr Andy Walshe, Co-Founder, Liminal Collective

It’s really important to connect employees and customers as one.”

Ros Coffey, Head of People, Culture and Customer Experience, Macquarie Bank

The customer is far more disruptive than any technology we’ve seen.”

Tiffani Bova, Growth and Innovation Evangelist, Salesforce

Innovation happens in T-shaped moments”

Michael Maness, Co-Founder, Subculture

Change creates a disruptive opportunity to reimagine how our businesses respond”

Shemara Wikramanayake, CEO, Macquarie Group

Additional information

The information on this page has been prepared by Macquarie Business Banking, a division of Macquarie Bank Limited AFSL & Australian Credit Licence 237502 for general information purposes only, without taking into account your personal objectives, financial situation or needs. Before acting on this general information, you must consider its appropriateness having regard to your own objectives, financial situation and needs. The information provided is not intended to replace or serve as a substitute for any accounting, tax or other professional advice, consultation or service.