Sydney property group BresicWhitney is on a mission to be better, not bigger, and is leveraging Macquarie Business Banking’s Auction Pay as an enabler of its strategy.
Australia’s real estate industry is transforming. It navigates an environment of escalating costs, increasingly sophisticated technology requirements, heightened fraud risk and a mandate for operational efficiency, all compounded by the imperative of offering exceptional client and employee experience. Now more than ever, there is a need for rigorous governance, cost management, and investment in tools that reduce operational friction, to simplify the experience of buying property.
A focus on excellence
BresicWhitney, founded two decades ago, is focused on cementing its position as Sydney’s leading property group. Aware of industry dynamics and continued competition, CEO, Thomas McGlynn, and his team have their sights on leading now and into the future.
“We want to be leading in everything that we do,” says McGlynn. “Leading in experience for our people, experience for our customers, in creativity, in business operations. We are pursuing sustainable growth, but our core focus is on continued excellence and always striving to be better.”
It’s this focus that has McGlynn and the BresicWhitney team equipping their business with the strategy, tools and efficiencies to:
- Provide transparency to clients and employees
- Maintain an emotionally engaging brand presence
- Simplify operational structures.
A tool made for the real estate industry
When Auction Pay was launched in 2017, it had immediate appeal to the BresicWhitney team.
“It was a no brainer for our business at the time,” says CFO, Daren Chan. “Auction Pay provided a very meaningful solution to us as a business, and from a customer perspective, a seamless process.”
Leveraging the Macquarie DEFT payment platform, Auction Pay enables a smooth transaction for buyer, seller and agent. It provides a secure way for buyers to pay a deposit on the spot using a web-enabled device, without the hassle and uncertainty of a cheque. The platform matches the pace of an auction, making the deposit process as swift as placing the winning bid. For buyers, it allows the flexibility to adjust their bid and avoid bank transfer limits, without a pre-populated cheque, and for agency teams, removes significant administrative and risk management toil.
“From an agent and business point of view, the more you can limit the manual work that funnels back into sales management operations or finance operations, the better,” says McGlynn. “Auction Pay takes minimal training and minimal work for agents and, importantly, is reliable, convenient, professional and easy.”
“Agents want to know that they’re protected, and that their client’s money is safe. Auction Pay provides that assurance for us. Our agents use it in all of our in-person auctions and would choose it over any competitive product.”
