From entrepreneur to enterprise:

Why a robust strategy is key to every successful business


Businessman and businesswoman discussing project
Businessman and businesswoman discussing project

Having a business strategy is more important than ever.

For financial advisers and practice leaders, it’s becoming clear that what worked in the past may no longer be enough for the future.

We offer frameworks for your firm, to give you confidence in the strategic decisions you're making – and help translate them into action.

Watch the video—
Set your firm up to thrive

Sherise Mercer, Head of the Macquarie Virtual Adviser Network and John Sullivan, Head of Client Development, Macquarie Virtual Adviser Network, share why you need a robust strategy in order to grow and how you can succeed in your role as a leader.


Is your business ‘playing to play’, or ‘playing to win’?

This guide will give you the tools to make better leadership decisions and execute on them successfully.

Group of people during a presentation in modern office

Did you know only 1 in 12 companies move from being an average performer to a top-quintile performer over a ten-year period?


Your role as a leader is to ensure your firm beats these odds.

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Additional information

This information has been prepared by Macquarie Bank Limited AFSL and Australian Credit Licence 237502 and does not take into account your objectives, financial situation or needs. Before making any financial investment decision or a decision about whether to acquire a product mentioned on this page, a person should obtain and review the terms and conditions relating to that product and also seek independent financial, legal and taxation advice.

1 Strategy to beat the odds, Chris Bradley, Martin Hirt, and Sven Smit, McKinsey Quarterly, February 2018