Why understanding SEO will make your business more productive
If you want people to find you online, having good SEO - or search engine optimisation - is vital.
After all, these days when people are looking for any new product or service, chances are the first place they’ll turn to is a search engine. And SEO is simply the process of making your website visible to search engines.
It does this by linking the words on your website to the words people plug into Google, Bing, Yahoo! or other search engines (known as search terms). By ranking higher on the page of search results and more frequently than your competitors, you’ll drive more traffic to your site and give yourself the potential of converting more leads.
Because SEO sounds technical, you may think that’s it’s something you have no chance of cracking. But that’s not the case at all. Even if your technical knowledge is limited, you can still master the basics of SEO and drive more business your way. Here’s how.
How do you improve your SEO?
Essentially, your SEO will improve if the words you use on your website mimic those that people search for. So it’s important to anticipate the kinds of search terms (known as keywords), that people may be using and reflect these back in your website content, especially in the page title and headlines. For instance, people may be more likely to search for “What are the penalties for not complying with SMSF rules” rather than simply “SMSF non-compliance”.
But there is a little more to SEO than that.
Search engines will also take into account how authoritative your site is, so having other quality websites link to yours is important too. One of the most effective ways to do this is to produce articles in your own name that you can get published elsewhere — particularly in relevant, industry-based online publications and other sites.